While the ongoing RAM chip shortage is leading some Android smartphone makers to
increase prices, one analyst believes that Apple will take advantage of the situation with the upcoming iPhone 18 Pro and iPhone 18 Pro Max.
In a research note with GF Securities today, analyst Jeff Pu said he expects Apple to outperform in the smartphone market by having an "aggressive pricing strategy" for the iPhone 18 Pro models. He previously predicted that the starting prices of the iPhone 18 Pro models will be

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